The GCOO team is no stranger to the concept of 'obsession with user experience.' After all, user experience is what distinguishes a great product from an average, run-of-the-mill one. However, obsession with user experience alone is not enough. To design products that meet and exceed user expectations, we must go beyond basic assumptions and intuition, making firm design decisions through data. User research is becoming an invaluable tool in an era where mere user experience is no longer sufficient. User research is used to make design decisions about product design through user needs and expectations, collecting and analyzing step-by-step accurate data to help design products that users want and expect. Therefore, user research is essential in the design of products.

In the world of micro-mobility, user research plays a crucial role, and the GCOO team works hard every day for this. To improve customer user experience and achieve better outcomes, the team engages in a variety of research efforts and works hard in fields including development, design, mobile device technology, and media consumption. Through user research, the GCOO team is providing the mobile solutions that users want and developing the most efficient systems. Based on the results of user research, they are also making daily efforts to enhance customer user experiences.

The Importance of User Research in GCOO Services

The world of micro-mobility is extremely competitive and rapidly changing. The team must constantly innovate and adapt to new trends and technologies. One key to success in this industry is understanding the user and offering the best possible experience. To achieve this, the GCOO team employs the method of user research to have a deep understanding of user needs, behaviors, and motivations. This information gathered from such research informs product design and development, takes into consideration company direction, and helps make better decisions. For instance, if user research discovers that users are seeking more convenient and seamless sharing experiences, this information can be used to design the app and sharing processes to more effectively meet user needs.

GCOO Team's User Research Methods

Surveys:

Surveys are among the best ways for businesses to collect data effectively from a large number of users in order to achieve corporate strategy and goals. They allow companies to gather large amounts of data from users quickly and at a low cost, assisting in meeting corporate strategies and goals. Surveys provide ease of use, high accuracy, and reliability, effectively reflecting user needs and improving outcomes, making them particularly useful for companies.

Interviews:

Interviews are a more direct approach to collect fundamental and in-depth information from users. Conducted either on-site or via phone, companies can gather deeper insights into user behaviors and thoughts. This allows companies to develop or improve products or services in a more user-friendly way that meets user needs.

Focus Groups:

Focus groups involve recruiting small user groups for discussion on specific topics or products. They can aid in gathering qualitative data about user experience and opinions, which can inform performance improvements and feature expansions for various products and services. Focus groups are also helpful in learning and understanding new ideas and concepts and thus can help provide better products and services by enhancing user experience and reflecting opinions in the mockup experience.

Usability Tests:

Usability testing involves observing how users interact with a product to identify areas for improvement. This provides an opportunity to get direct feedback about the product's strengths and weaknesses from users during its use. Usability tests lay the foundation for checking and addressing issues identified by users, helping to build design improvement scenarios and streamline development processes.

The Role of User Research in the Design Process

User research plays a vital role in the product design process. From prototyping to product testing, user interviews, real user case analysis, to final product design, it provides essential information at all stages of product design. This research gives the team critical insights about the user, allowing products to be designed for more convenient use and meeting user needs and expectations.

Analysis of Data in User Research

Data analysis can be considered a critical component of user research. Through data analysis, the GCOO team can understand patterns and tendencies in user behavior and use this to inform crucial decisions about product design direction. For example, if GCOO finds through data analysis that a high percentage of users struggle to find features, this information can be used to improve navigation and flow in the app. Data analysis, therefore, helps improve user experience and deliver the features users expect.

User-Centered Design Approach

The user-centered design approach aims to provide users with a quick and easy user experience through user research. For this purpose, the development team must collect accurate data on what features users are requesting, what they are using, and what is needed. This data plays a vital role in developing the final product, and is analyzed and applied, resulting in a finished product. Thus, the user-centered design approach plays a very important role in meeting user needs and providing a positive user experience. During product development, it is crucial to clearly define the features or standards desired by the user and to reflect these in the development stage.

GCOO's Efforts in User Research

GCOO defines user research methods and user and research goals before starting user research in the product development process. The development team works hard on user research to understand everything that the user experiences. They identify any problems encountered by users in using the product and consider how they can be improved. This is developing the product from the user's perspective, using a design approach that reflects everything the user feels, thus greatly helping to improve product performance.

One of the most important aspects of user research is understanding everything the user encounters during the product use and identifying the purpose of it. This is possible through the user-centered design (UCD) approach, developing from the user's perspective and helping to improve the performance of the encountered products.

In conclusion, user research is an essential aspect of product design and development. By providing a deep understanding of user needs and means, the GCOO team can reflect the opinions of each user and develop further advanced user experiences based on that information. By actively participating in user research, the team strives to deliver the most satisfying outcomes for users, putting effort into not only the micro-mobility industry but providing the best environment for users.