My people use a different language, which cannot communicate with the Chinese characters.
As our nation's language is different from that of China and cannot be understood through Chinese characters,
thus even our young people who wish to express their thoughts cannot convey them.
For this reason, many of our simple folk wish to speak but ultimately cannot express their intentions clearly. I find this disheartening,
and have therefore created twenty-eight new characters easy for all to learn and to promote daily convenience in their use.
Thus, I have created twenty-eight new characters so that all people may easily learn them and use them comfortably every day.
– Preface of Hunminjeongeum Haerye
The story of the product team conducting a season event with poor performance efficiency
Seasonal events like summer vacations and public holidays are something every marketer can empathize with for their short-term nature and often lower performance results. However, the reason GCOO teams hold such seasonal events is because of the exceptional role they play in connecting companies with users.
Among various events, the one I wanted to hold was Hangul Day.
Known as one of the most effective scripts in eradicating illiteracy globally, Hangul's value to a company lies in the opportunity to strengthen customer relations, with the belief that continued GCOO seasonal marketing can build a strong brand personality and result in positive outcomes such as brand loyalty or attachment.
When first discussing the Hangul Day event with my product team, the most memorable question was 'What would GCOO's Korean name be?'
The brand name GCOO, formed from a combination of G + SCOOTER, did not have a Korean counterpart.
I felt this was a pity but also saw it as a great opportunity to start the event with the 'Create a Korean Name for GCOO' Hangul Day Event. I wanted the event on Instagram to show the brightness, FUN, and the beauty of Korea right on the first screen, with a design concept differing from GCOO's earlier Instagram posts.
GCOO Instagram's first thumbnail images
As mentioned above, Korea's beauty and FUN were expressed through the font and the Hibiscus syriacus emoji, inspired by the Instagram posting screen.
GCOO's Hangul Event first thumbnail image
Among the GCOO team, the brand design team had to be in tune while maintaining the freedom to produce results that appropriately continue the brand's identity. Thanks to the abundant feedback and suggestions from the GCOO team members, we could successfully conduct this seasonal event.
Are you not looking forward to the product team performing season marketing following the continuously changing trends?
Curious about the GCOO Hangul Day Event? Click below to find out!
